Alfa Romeo’s re-entry into U.S. market 2011

The worsening global financial crisis has forced Fiat to postpone two major targets it had planned for its Alfa Romeo brand in 2010 – a U.S. relaunch and reaching 300,000 sales in China. Fiat CEO Sergio Marchionne has confirmed that Alfa Romeo won't return to American shores in 2010 as originally planned, but will instead arrive one year later. Marchionne explained his decision to the press, stating that right now it would be "crazy investing in such a depressed U.S. market".

Alfa Romeo 8c Spider

This will be the second postponement of Alfa Romeo's relaunch into the U.S. market, already having been pushed back from a 2009 date. This being the case, if market conditions are not favorable in 2011 then it is conceivable that the launch could be postponed again, reports Automotive News .